Reviewing media consumption trends at present
Below is an intro to some current trends and habits in television and content consumption.
In the last few years, with the rise of digital content, the way in which individuals consume content has evolved considerably. For several years, traditional television was the primary source of family home entertainment for the majority of people. Nevertheless, ever since the advancement of streaming services, many viewers are turning away from set up tv, particularly among younger individuals. Rather, international media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the shift in audience consumption practices. These options are popular for enabling individuals to view the shows and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
In the current digital age, smart phones have become one of the most popular tools that people are using to view videos and gain access to media. These days, many social media networks are providing endless feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a variety of personalised material and interact immediately, making these videos a lot more engaging and addicting than standard television. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this pattern is evolving the way people are proactively looking for and counting on to receive knowledge, in a much faster, much shorter and more visible format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form media content, the way in which people are getting their information is also changing. Individuals are progressively turning towards internet news sources, instead of . watching television, to find out about existing worldly affairs. Nevertheless, at the same time, due to a constant flow of information, individuals are becoming overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and much easier to follow. These days it is common to find news channels that have mass followings on social media websites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with dependable and authenticated news sources, in a form they can easily relate to.